Even Revel’s Facebook web page bears their new slogan: Gamblers Wanted
It is the very first good news since Atlantic City’s casino that is newest exposed: finally, a marketing campaign appears to be working, and July’s numbers reflect the improvements every where within Revel Casino-Hotel.
Along with its seemingly obvious ‘Gamblers Wanted’ campaign including a sign that is massive directly on the front of this casino Revel has apparently managed to get clear that their former no-smoking, chi-chi attitude is out with the Atlantic Ocean tides, and a more approachable ‘come on in and invest your hard earned money’ strategy is working for them.
Revel’s revenues for July were $23.4 million, from a combined take from both slots and table games, which represents a dramatic 33 percent jump from a year ago.
‘we think the July outcomes clearly reflect the impact of the ‘Gamblers Wanted’ campaign,’ said Jeffrey Hartman, Revel’s interim CEO.
Overall, however, Atlantic City casinos are going to be wanting more gamblers; the numbers for all of the beleaguered gambling town’s casinos continued to freefall, with a nearly 4 percent drop compared to 2012, according to numbers released by the state’s Division of Gaming Enforcement. The only real other casinos that showed gains besides Revel were Borgata, up 19 percent, and Resorts Casino Hotel, by having a 6 % jump compared to last 12 months.
Assisting the July figures, apparently, was the July Fourth holiday tourist influx. Officials say there was an almost 7 percent rise in Atlantic City Expressway toll plaza traffic that is the major throughway to drive to Atlantic City. Similarly, they say 7 % more site visitors stopped during the given information centers that surround the Atlantic City Convention and Visitors Authority.
And despite the phone call for those ready to wager, it seems that at final Atlantic City’s efforts to mimic what has struggled to obtain years in Las Vegas namely, non-gaming draws like headliners, retail and fancy restaurants are working; a performance that is sold-out pop songstress Beyonce and also the Atlantic City Food & Wine Festival both served as good draws for more tourist activity.
‘There ‘s no doubt that special events in Atlantic City are a draw that is major tourists,’ said Jeffrey Vasser, president of the Atlantic City Convention & Visitors Authority. Vasser added that Convis events this year have actually pulled 212,950 attendees to AC, while placing 40,772 room evenings and $64 million in convention spending that is ancillary the coffers of hotels, casinos and retail.
Of course, while one month that is good good, for a property like Revel that is plagued with poor numbers since it launched simply 15 months ago, an ongoing winning streak is going to be required to convince investors that the worst is over. To that end, Hartmann says there may well be more of the incredibly creative promotions unleashed after Labor Day.
‘We’re reasonably confident that we could keep the marketplace share figures,’ Hartmann said, hedging his bets.
The casino went into major rebranding mode after having a Chapter 11 bankruptcy filing this Spring, from which it emerged with new ownership and a new interim that is( CEO in Hartmann. He claims the basic strategy is to re-position the casino from ‘luxury’ to more of an ‘everyman’ sort of home.
‘we have been profoundly grateful that many Atlantic City gamblers are giving us a second chance,’ Hartmann said.
Two patrons with the same name each took home $1 million following an Ohio casino error
When the Horseshoe Casino in Cincinnati held a $1 million drawing for customers for a night, the house was packed saturday. The drawing was televised and plenty of local media were on hand to catch a glimpse of the champion. The announcer drew the name that is winning said:
‘Our next millionaire from Cincinnati is Kevin Lewis that is:!’
It was the moment of a life time for Kevin Lewis, who had been in attendance that night. He was there with his fiancée, and the two began to celebrate, gathering the giant check and accepting the adulations of the adoring crowd.
And that’s about when the casino knew they’d a major problem on their hands.
Kevin Lewis, as it turns out, isn’t precisely a name that is rare. And while one Kevin Lewis had been in the audience at the casino, another one had been watching on tv, waiting to see if he’d win the drawing. And it was the Kevin Lewis at home who was the real winner not the one at the casino as it turned out.
After the presenters realized they conferred with casino officials in order to make a decision on what to do that they were awarding the prize to the wrong man. There were definitely plenty of solutions to them: only the winner that is rightful’ the money, and lots of such mistakes are resolved by giving the regrettable and incorrect ‘winner’ a token prize or almost nothing.
But the Horseshoe made a decision to just take another approach. Rather than make the men bother about which one would ultimately receive the prize, they just awarded two million dollar rewards instead: one to each Kevin Lewis who had taken part in the contest.
‘This was our blunder,’ said casino manager that is general Kline in a statement. ‘So consistent with our dedication to do the right thing for our visitors, Horseshoe awarded a $1 million prize to each for the males.’
The ‘correct’ Kevin Lewis hasn’t had much comment on the situation, and their prize cash was never ever actually in doubt. However the Lewis who showed up during the casino that night is grateful that luck was on his part.
‘When I heard my title we stated, ‘God finally provided me with a big win,” Lewis told local television station WCPO. He later attributed their win to simply ‘being in the right place at the proper time.’
Incredibly, the two champions have a complete lot in keeping. Not merely do they share a title and play at the casino that is same nevertheless they both live within the city of Cincinnati, are both inside their 50s, and are both engaged to be married making the mix-up even more bizarre.
One of the chief reasons for a casino being therefore generous in a situation such as this one is obviously to generate some good PR, therefore the Horseshoe is the big winner on that account. The Horseshoe’s page has been flooded with messages praising their decision, with most customers seeing it as a classy move by a business that was under no obligation to give out the additional money on social media sites like Facebook.
There won’t be any Caesars Entertainment casinos in Macau
In what may have seemed like an odd move for a huge casino conglomerate that is among the few without existence in Macau the most lucrative gaming destination on earth Caesars Entertainment Inc. sold off its 175-acre golf course land that borders Macau’s chi-chi Cotai Strip a week ago. a developer that is asian paid $438 million for the home, and it should officially change hands by the end of the entire year.
The big questions is, why?
it may revolve around Caesars’ ability to secure a gaming license; or lack thereof.
The casino giant purchased the greens area back in 2007, for $578 million, then called the Macau Golf course, expecting to turn it into another casino-hotel complex like competitors Las Vegas Sands, Wynn Resorts Ltd., and MGM Resorts International have all done so successfully in the decade that is past. However, it had been not become, and in retrospect, Caesars CEO Gary Loveman says it was casinopokies777.com a blunder that is huge and something they truly are nevertheless having to pay for. Caesars was also provided a Wynn Resorts sub-concession back in 2006, but nixed the chance; a move that was obviously a bad one looking back, Loveman admits.
The problem is based on the truth that the Macau federal government has cut off issuing any gaming that is additional beyond the prevailing six concessions and sub-concessions, so Caesars types of shot themselves in the foot by not using the Wynn deal once they could. Never having themselves submitted an application right back in 2001 following the lifting of a 40-year monopoly in Macau by billionaire businessman Stanley Ho Caesars, still known as Harrah’s Entertainment in those days doesn’t have 2nd opportunity to enter the most profitable gambling region on earth now; an unfortunate truth for the company that holds the greatest long-term debt load of any casino conglomerate out there: an astonishing $23.7 billion.
Macau has held the #1 gambling revenue-producer spot for quite a while now; the Chinese Administrative that is special District in $38 billion in 2012, beating Las Vegas six times over. Year and just since the start of 2013, Macau has shown an increase of 16 percent over last.
Caesars is busy doing some major business that is internal: it’s spinning off its Las vegas, nevada Planet Hollywood casino, its interactive gaming business (the business’s WSOP-branded on line poker is next in line to introduce in Nevada) and a fully planned Baltimore casino as a separate business that is going to be majority-owned by the parent.
Clearly, buying and attempting to sell property for a profit is additionally not merely one of Caesars’ decision-making skills that are best either; the company took a $101 million write-down on the land, which they had known as Caesars Golf, when they use it the market this past year, and even that leaves them $40 million in debt, by our calculations, after the sale. Caesars says they expect to the anticipated $420 million in profits through the sale to pay their debt down.
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